All Aboard the Lesbian-Mobile!
Did you know that lesbians are four times more likely to own a Subaru than any other customer? No, not because it’s big enough to fit the whole gang on the way to Pride or because it makes moving in together after the second date that much easier. People often joke about the Lezbaru , but the stereotype is more than just that. Subaru has become one of the most well-known LGBT-cars in history for a very good reason. Their marketing team made the active, purposeful decision to target the LGBT community with progressive advertising campaigns way back in the 90’s. This Pride Month, we’d like to give you some history about the little all-wheeler that could and the dedicated team that turned it into the lesbian-mobile it still is today. Quick History Let’s start by pointing out that people in the 90’s weren’t very accepting of the gay community. In SA, homosexuality was still a criminal act punishable by up to seven years in pri...
Comments
Post a Comment