Your Social Media Reputation – More Than Just a Post



Social media has become such a big part of our daily lives that many people check there phones even before they’re fully awake in the mornings. I know I've definitely been guilty of this. This is part of the reason why businesses have taken to social media platforms to market their products and services. What better way is there than to target an audience that is constantly open to information? Convenient and effective as it is, managing your social media reputation really isn't as simple as keeping your posts PG or using proper grammar. You want to create a reputation that screams reliability, professionalism, and honesty. 
Great content takes time.
Like the title says, managing a social media account is more than just occasionally posting random content. Posting high-quality, engaging content at the right times is not as simple as it might seem. Followers know when content has been watered down or reposted and they don’t appreciate it. That’s why it’s imperative to keep the quality of your posts consistent, which takes time and effort.
Replying to feedback is extremely important.
Liking someone’s comment on your content is not enough. Followers expect equal engagement from the pages or websites they follow and if they get one-word responses, they might prefer not to engage at all. Businesses need to make sure that they reply politely and sincerely to any feedback, be it positive or negative. Responding to negative feedback in a positive way emphasises your credibility and allows people to see that their opinions do not go unnoticed.
A great social media reputation creates brand authority.
Having a large following on social media lets people know that you are trustworthy and well-known. The more people you have that can vouch for your product and service quality, the more likely you are to increase your client base. People trust what they can see works, and there’s no better way to illustrate that than having your clients respond positively to your social media posts.
Anyone can start a social media account and gain followers. The difficult part is keeping those followers interested. This can only be achieved by putting genuine time and effort into what your business posts, which in turn takes more than just a post every few days. Investing in expert advice from companies like Silver Fox Digital Disrupt can give your business the edge it needs to stand out from the countless social media accounts that are already flooding our everyday lives.

Comments

Post a Comment

Popular posts from this blog

All Aboard the Lesbian-Mobile!

Image
Did you know that lesbians are  four times more likely  to own a Subaru than any other customer?    No, not because it’s big enough to fit the whole gang on the way to Pride or because it makes moving in together after the second date that much easier. People often joke about the  Lezbaru , but the stereotype is more than just that. Subaru has become one of the most well-known LGBT-cars in history for a very good reason. Their marketing team made the active, purposeful decision to target the LGBT community with progressive advertising campaigns way back in the 90’s. This Pride Month, we’d like to give you some history about the little all-wheeler that could and the dedicated team that turned it into the lesbian-mobile it still is today.    Quick History Let’s start by pointing out that people in the 90’s weren’t very accepting of the gay community. In SA, homosexuality was still a criminal act punishable by up to seven years in pri...
Read more

(Almost) Everything You Need to Know About Co-Marketing

Image
(Almost) Everything You Need to Know About Co-Marketing How to create meaningful marketing partnerships What is Co-Marketing? Co-marketing is fresh. It’s effective. It’s when two or more related brands work together on a campaign or promotion to create awareness about a shared offer. This isn’t to be confused with co-branding, which means using different companies’ branding on one single product. Co-marketing can be anything from sponsored events, product placement, or a shared ad campaign. Why Co-Market? If you’re blanching at the thought of sharing your precious (and hard-earned) client base with another brand, don’t. Co-marketing is a highly-effective, tried-and-tested marketing technique that’s (probably) older than you are. 1. It’s Cost-Effective Depending on how you do it, you could either be reaching the same number of people for half the marketing budget, or you could double your reach without paying more. This is because you’re splitting your c...
Read more