We can all agree that planning in advance saves time, energy and money. This couldn’t be more true for your business. Strategic planning involves setting realistic expectations and goals for the future of your business. This not only gives your business clear direction, but it also ensures that you have tangible goals and ways to reach them in the near future. Strategic planning involves setting up a vision, a mission, and core values for your business. Vision Your vision should be more than just the hope for eventual success in your industry. A company’s vision is a concrete idea of what your business hopes to achieve in terms of social impact, product/service quality, and industry changes. Take Amazon’s vision statement as a great example. “Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” This statement is realistic, detailed, and clear. Mission